Distributor Management
Across Asia, most consumer goods are still delivered through distributor networks. These networks are vital to manufacturers’:
- Market penetration
- Brand development
- Profit margin maintenance
Yet today, most manufacturers still have limited visibility and control over their distributor networks – missing a fundamental opportunity to strengthen and secure market position.
The LCA difference
WIN-WIN: Our experience of working with independent distributors has proven that best results are achieved when both they and the manufacturer achieve tangible gains from the project. We therefore adopt a win-win approach wherever possible.
Developing distributor networks is one of our core strengths, and we have achieved spectacular results in this field. During the past 6 years we have helped a number of leading FMCG manufacturers drive sales by:
- Developing practical distributor management policies and practices
- Upgrading and standardizing distributor operations
- Integrating distributors to achieve daily (accurate) visibility of:
- Network inventory
- Secondary sales
- The retail outlet universe
- Operational KPIs
- Improving service to distributors by using quality/timely information to improve planning
- Establishing Vendor Managed Inventory
- Establishing ‘downward’ controls over new product launches, pricing & promotions, boundary rules etc.
Successful Projects
View a sample list of projects we have successfully completed for our clients.