Mapping + Geographic services
In an era when it is increasingly important to know one’s customers, the convergence of new, low cost technologies is making the mapping of discrete customer locations economically viable.
Once retail outlets have been mapped, a range of opportunities open up to:
• Close the gaps in market coverage
• Improve sales planning through better end consumer profiling (e.g. local household incomes)
• Drive salesman productivity through territory optimization
• Review overall network structure or route-to-market
Integrated with LUCIA SaaS, permanent map maintenance and visibility of cost-to-serve per outlet becomes possible.
The LCA Difference
LCA uniquely combines a range of skill sets that enable us to deliver comprehensive capability upgrades in this field:
• Comprehensive mapping experience
• In-depth comprehension of manufacturers sales and distribution networks requirements
• Synchronization of sales and inventory data
• Network modeling and optimization
Customer mapping is today’s competitive advantage, tomorrow’s necessity.